You Talkin’ to Me? Defining Your Website’s Audience

You might not have considered this before, but identifying your website’s audience will go a long way toward allowing you to create the right kind of content. As a home inspector, your audience is more specific than simply, “homebuyers.” Learn how to narrow down your focus and start attracting the clients you want and need to grow your business.

Post-Mobilegeddon: Does Your Site Measure Up?

With the latest Google search engine update, nicknamed “Mobilegeddon,” your site now has to be mobile-friendly. Is yours up to snuff? Read on to find out whether you’re meeting the needs of your smartphone-using clientele and if not, what you can do about it.

How to Create a Technology Failure Plan

For many of us, the days of paper and pencil are disappearing rapidly in the rearview mirror. Most inspectors are taking advantage of new innovations in technology and software. In today’s digital age, we are so dependent on technology that even little blips can cause big headaches and lots of stress. You can relieve the stress and help your business by planning ahead.

Why You Need a Home Inspector Website

If you have a home inspector website now, that’s a great first step. If you don’t have one, you’re behind and need to catch up. In either case, understanding the reasons for a business website’s existence will help in decisions about the time, effort and expense we put into it.